EVA BLUT team has recently partnered with young photographers to create something truly unique - their new photo campaign for Eva’s recent collection NO WASTE.
They pushed their creative limits and made magic together to make a debut across Instagram and other social media.
Why don't we discover what made it so special on both sides?
Roozbeh Gholami and Dalmonia Rognean, photographers
- What was special about EVA BLUT bags?
Because of the multi-functionality of Eva’s bags, we enjoyed exploring how the bags can be modeled and used.
- How did you create the ideas?
We discussed together our daily interaction with bags in general.
We noticed, that a bag acts as an important companion that almost has a life of its own, but also as an extension of our body.
The idea of a bag that is always for you available, in the planned and the unplanned situations; the bag as a place of refuge and the bag as a thing that changes your whole body movement and appearance. Starting from these conversations, we formed our ideas considering the different attributes of Eva Blut’s bags: form, weight, color, and material.
A lot of details developed while photographing. This is what we liked the most about the shooting, it felt like a performance for us, the photographers. We used ourselves as models, as we were interacting with the bags.
Also, it was fun for all of us: one day we were laughing at our own misery when we were out in the freezing cold and we broke a mirror and a bottle of champagne in the process.
- Eva Buchleitner, founder of Eva Blut
First of all, I like photography as an art language and if photo talks to me. I like it, because a photo makes me aware, from an different perspective, what I have made. This offers a new context which let me think further. Like a dialogue.
It is a tool to make something communal out of your individual position of design.
So I discovered the works of Dalmonia and Roozbeh, which have a very interesting life.
I felt that they would be very open to what the design of my bags offers.
They brought a free approach and demonstrated daily life with my bags in a new way.
It opens a window into how everyday situations could be shown from different angles and how your bag could be the right companion to live through these situations as well.
Showroom Paris AW23/24
March 3 – 6 2023, 10 a.m. – 7 p.m.
53 rue de Saintonge / 126 rue de Turenne
The non-seasonal collection THE KNIT is being extended and presented in new colours.
We show in the joint showroom with
Please, arrange an appointment:
+43 699 102 55 728
ASSEMBLAGE - NO WASTE
TABULA RASA - SS 21
FINE TUNING AW 20/21