The Brand

EVA BLUT. RE-FORMING THE BAG. 

 

Since its inception in 1999, the Viennese label EVA BLUT has stood for innovative and conceptual fashion and accessory design. Over the last twenty years, its mastermind and founder Eva Buchleitner has researched and optimised the exciting interaction between fashion and product design in many collections and collaborations.

Her unique approach has received accolades at international festivals, exhibitions, and workshops in fashion, art, design, and architecture. 

 

The Designer

Under the label EVA BLUT, Eva Buchleitner has been designing fashion and accessories since 1999. Since 2010, its focus has been the design of innovative, versatile and adaptable bags.

 

“What interests me about bags is that they mark the exact boundary between look and function, between fashion and product design. And in this way – rather like shoes or a code – clearly convey the image you wish to present.” 

 

Besides developing her own collections, Eva Buchleitner taught accessory and product design at the Fashion Insitute Vienna, Hetzendorf Palace. She is one of the founder members of the independent collaborations  modebus and WeShowroomParisNow

 

EVA BLUT’s bags combine aesthetics and functionality in a unique way.  

The Production

 

EVA BLUT bags are produced in small series in close collaboration with traditional leather workshops in the Czech Republic and Hungary. EVA BLUT is proud of making a small contribution to maintaining Europe’s long tradition of fine craftsmanship. 

 

In the new collection, each model is assembled differently. In this way, only unique pieces are created serially in limited editions.

Material & Care

 

EVA BLUT bags are very light as there is no hidden weight from inlays or metal fittings: the material responds to the needs of the form. This is the criterium for choosing the right type of leather. Softness and strength are crucial. An even shade and beautiful grain pattern give the bags a highly tactile and visual quality. 

 

The current collection uses offcuts from previous seasons, which means that no new material has to be produced. These offcuts are too high quality to be treated like waste.

They were considered a resource, collected and carefully stored. So it is possible to assemble them into a new image by putting them together in smaller cut pieces.


The result is captivating in its diversity of colour, feel and look - a delightful, almost exuberant richness.

 

 

Flexible Bag

 

EVA BLUT bags are surprisingly functional and go hand in hand with lightness and versatility.

 

The goal is clear: EVA BLUT bags should feel good to carry and, despite all their functionality, be more of a statement than a utility object.

Their aesthetics are not a contradiction to their functionality, but the latter is the result of an experimental process in which the bag wants to be fundamentally rethought.

 

The result is pure and striking. 

The changeable and elegant companions meet high demands of quality and design.